Project Loud and the tokenized attention economy

For most Web3 products, audience attention is the most valuable resource, and acquiring it is one of the team’s key objectives. But is it possible to build an economy where attention itself becomes the main product? Loud — an experimental project in the Solana ecosystem — aims to answer this question by introducing a model called Initial Attention Offering (IAO), based on the tokenization (and monetization) of attention.

We’ve explored how Loud works, what makes its tokenomics unique, and what users should keep in mind.

What is Loud?
The Origins of Loud: Idea and Founders
Platform Architecture
IAO and the Launch of LOUD
Community Reactions
Conclusion

What is Loud?

Loud is a blockchain project launched on the Solana network that attempts to turn attention into a tokenized asset with tangible value. The project is built on the concept of the “attention economy,” where users are rewarded for social activity that promotes the platform.

Loud doesn’t offer a traditional product or service — instead, it creates a mechanism that incentivizes participation through user-generated content and discussions about the project. Social media activity plays a central role in the system. The more a user talks about Loud and draws attention, the higher their engagement — and, therefore, their reward.

At the heart of the system is the LOUD token. Every transaction involving the token incurs a fee, which is redistributed to the most active participants in the ecosystem.

The Origins of Loud: Idea and Founders

Loud was created by a crypto enthusiast known as 0x_ultra, who previously contributed to Jones DAO and developed xultra.fun — an analytics platform for tracking on-chain activity and managing portfolios. His goal with Loud was to test whether continuous social engagement around a project could generate and sustain economic value on its own.

According to the founder, Loud was inspired by two projects: Kaito and BelieveApp.

  • Kaito aggregates data from various sources and uses AI algorithms to analyze user engagement, offering tools to assess the impact of social media content.
  • BelieveApp enables users to launch tokens via social platforms, allowing creators to monetize audience attention and activity.

By combining Kaito’s attention analytics and BelieveApp’s monetization model, 0x_ultra created Loud as an experimental platform where user attention becomes the primary resource.

In a broader sense, Loud and its predecessor platforms are part of a new segment of the crypto market known as InfoFi — positioned at the intersection of DeFi and the attention economy.

Platform Architecture

Loud’s mechanics revolve around an exchange between two groups: active users who attract attention to the project, and traders who provide liquidity by trading the LOUD token.

The token itself is traded on Meteora, and every transaction carries a 4% fee (paid in SOL). These funds are collected in a special pool — the MindsharePool — and are later used to reward active users.

Rewards are distributed weekly based on an internal scoring algorithm developed using Kaito’s infrastructure. The full cycle works as follows:

  • Users publish content about Loud, primarily on X (formerly Twitter);
  • The algorithm analyzes the content, evaluates its impact, and assigns scores;
  • A leaderboard is generated featuring the top 25 users who contributed the most to the project’s visibility;
  • Each week, collected SOL fees are distributed among leaderboard participants according to their ranking.

Users can track their position on the platform’s website, where they can also link their wallet to receive rewards.

Thus, LOUD serves not so much as an investment asset but as an indicator of engagement — the more social media activity and interest in the project, the more trading occurs, leading to more fees and rewards.

This creates a self-reinforcing cycle in which attention is monetized through trading commissions. The more attention the project garners, the higher the rewards and the greater the incentive for participants to increase reach and attract new users.

IAO and the Launch of LOUD

The LOUD token was launched on June 1, 2025, using the Initial Attention Offering (IAO) model.

The launch included two phases:

  • Priority Access — available to the top 1,000 most active platform participants;
  • Community Access — open to all KaitoAI users and operated on a first-come, first-served (FCFS) basis.

Key launch parameters and token distribution:

  • Target raise — $70,000 (400 SOL);
  • Total token supply — 1,000,000,000 LOUD;
  • 45% — distributed through IAO;
  • 45% — added to the initial liquidity pool;
  • 10% — allocated to community initiatives and market-making efforts.

After the sale, 45% of the raised SOL and an equivalent amount of LOUD tokens were added to the Meteora liquidity pool. Rewards for active participants began approximately one week after trading commenced.

Within the first 24 hours of the launch, LOUD-SOL trading volume surpassed $10 million. The total collected fees amounted to $500,000, of which $400,000 were distributed to the most active users. As of this writing, the token is also available on the Moonshot platform.

Community Reactions

0x_ultra’s experiment sparked significant buzz in the crypto community. Loud attracted attention both for its unconventional launch format and its participation model, which heavily favors influencers.

User opinions on X were mixed: some see Loud as a fresh attempt to rethink the role of attention in Web3, while others question the sustainability of its model.

The co-founder of ApeVentures noted that Loud can be highly lucrative for those who make the top 25 but warned of reputational risks for users who aggressively chase visibility. He suggested that such behavior might come off as opportunistic, potentially eroding trust in both the platform and the influencer. In his view, Loud is an interesting but likely short-lived experiment.

Other community members disagree. They argue that people are engaging with Loud out of curiosity and interest in the experiment — not necessarily to promote token purchases.

User BREAD highlighted the symbiotic relationship between content creators and traders, but also pointed out a key vulnerability: users started bypassing the 4% fee by creating alternative pools with lower fees. As a result, most trading volume (~85%) shifted outside the main pool, significantly reducing funds available for rewards.

It’s also important to note that scale of audience plays a decisive role in Loud. Influencers with large followings enjoy a clear advantage over newcomers. So, despite being open to everyone, meaningful rewards are closely tied to social media reach and influence.

Conclusion

Loud is an experiment that reimagines the role of attention in the crypto industry and illustrates how social activity can independently generate economic value. The platform blends tokenization, engagement, and mutual benefit, offering participants a unique incentive model that diverges from traditional frameworks.

Despite the limitations of its current architecture and future challenges, Loud demonstrates how unconventional ideas can create new directions in Web3. Whether it will sustain the community’s interest or remain a short-term experiment — only time will tell.

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